Client Experience

Client Surfaces

Booking widget, client portal, digital check-in, intake forms, consent waivers, and feedback.

Overview

Client surfaces are the outward-facing touchpoints through which clients interact with the brand. They are the booking experience, the check-in kiosk, the pre-appointment intake form, and the post-visit feedback form. All surfaces are white-labelled to the brand and hosted either on the brand's domain or embedded on an external website.

Booking Widget

The booking widget allows clients to self-book appointments without calling the salon.

Widget Types

Type Description
Hosted page A full-page booking experience at a branded URL (e.g. book.salon.com)
Embedded iframe The booking flow embedded on the salon's own website
WhatsApp flow A guided booking conversation (AI booking agent)

Booking Flow

  1. Location selection (for multi-location brands)
  2. Service selection — browse or search services; variants and add-ons are presented
  3. Staff preference — optional; client can pick a specific stylist or "any available"
  4. Date and time — calendar shows available slots in real time; no double-booking possible
  5. Client details — returning clients log in or are looked up by phone; new clients quick-create
  6. Consent capture — if required by brand policy, transactional consent is captured before confirmation
  7. Deposit — if the brand requires a deposit, payment is captured here
  8. Confirmation — booking confirmed; confirmation message sent via WhatsApp/SMS

Real-Time Availability

The booking widget queries the same availability engine as the operator calendar. Slots that fill up while a client is browsing are locked for a short session period (configurable) and then released if not confirmed. This prevents two clients from simultaneously booking the same slot.

Brand Customisation

The widget inherits the brand's theme tokens (logo, colours, typography) automatically. No custom CSS is required.

Client Portal

The client portal gives clients access to their own data and booking history.

Portal Features

Feature Description
Upcoming appointments View and (optionally) cancel upcoming bookings
Booking history Past visits with service details
Loyalty balance Points balance, tier, and earn history
Membership status Active membership details and allowance
Gift card balance Remaining balance on any gift cards
Profile management Update name, phone, email, preferred language
Consent management View and update marketing consent preferences

The portal is accessed via a secure magic-link (no password required) or via a login the client sets up. The link is sent via WhatsApp or SMS on request.

Digital Check-In

The check-in kiosk allows clients to self-check-in when they arrive at the salon, reducing front-desk load.

Check-In Flow

  1. Client opens the check-in URL on a tablet in the waiting area (or on their phone via a link)
  2. Client enters their phone number or name
  3. Their upcoming appointment is found and displayed
  4. Client confirms arrival and optionally updates any urgent details (e.g. late)
  5. Appointment is marked as "Checked In" on the operator calendar in real time

Check-in can be enabled per location. It works alongside or independently of the intake form.

Intake Forms

Intake forms collect client information before a service — particularly important for health, safety, and personalisation.

Form Types

Type Use case
New client intake Basic health and preferences on first visit
Service-specific intake Detailed questions before a chemical service, laser, or medical aesthetic
Consultation form A longer pre-appointment questionnaire

Form Features

  • Free-text questions, multiple choice, yes/no, date, file upload
  • Conditional logic: show/hide questions based on prior answers
  • Required / optional fields
  • Expiry: require re-submission after X months
  • Digital signature (for forms that require one)

Delivery

Forms are sent to the client via WhatsApp or SMS before their appointment:

  • Triggered automatically a configurable time before the appointment
  • Client completes on their device
  • Responses stored on the appointment record, visible to the staff member before and during service

Staff Access at the Chair

The completed intake form is accessible from the appointment view. Safety-relevant responses (allergies, contraindications, medical conditions) are surfaced prominently.

Consent Waivers

Consent waivers are digital sign-off documents for specific treatments.

Use Cases

  • Chemical treatments (hair colour, relaxer, keratin)
  • Laser or light-based treatments
  • Medical aesthetic procedures
  • Minor client waivers

Features

  • Configurable waiver content per service or service category
  • Digital signature capture (on client's device)
  • Signed copy stored on the appointment record and downloadable as PDF
  • Expiry: signed waiver valid for X months before re-signature required
  • Cannot proceed to that service without a valid signed waiver (configurable enforcement)

Feedback Forms

Post-visit feedback forms collect client satisfaction data.

  • Sent automatically via journey or manually triggered
  • Short-link form on the client's device
  • Ratings, NPS, free-text comment
  • Stored per appointment; feeds into reputation management and staff performance

Embed Security

Embeddable surfaces (booking widget, check-in) that run on third-party websites are served with a permissive Content-Security-Policy: frame-ancestors * header to allow iframe embedding. Each embedded surface is scoped to a specific brand and location — no cross-tenant data is ever accessible.

Key Data Entities

  • BookingSession — a client's active booking flow (holds a provisional slot during the booking process)
  • IntakeForm — a form definition (questions, logic)
  • IntakeSubmission — a client's completed form response
  • ConsentWaiver — a waiver document definition
  • WaiverSignature — a signed waiver record (client, appointment, signature, timestamp)
  • ClientPortalToken — a secure time-limited token for portal access

Configuration Options

Setting Scope Description
Self-booking enabled Brand / Location Whether the booking widget accepts new bookings
Staff selection Brand Allow clients to pick a stylist, or assign automatically
Slot hold duration Location How long a provisional slot is held during booking
Deposit required Brand Whether a deposit must be paid at booking
Check-in enabled Location Whether digital check-in is active
Intake form assignment Service Which form is sent before which service
Waiver assignment Service Which waiver applies to which service
Waiver expiry Brand How long a signed waiver is valid